Friday, November 20, 2009

the knot, philosophy and a wedding day sweepstakes

okay, we love good gossip and good shopping, and this post has the best of both.

we just learned that the knot has joined forces with lifestyle and beauty brand philosophy on an exciting new partnership. the result of their unique collaboration is “tying the knot,” a just-for-brides gift set created to pamper the bride-to-be so she looks as beautiful as she feels on her special day. how brilliant is that?

retailing for $100, “tying the knot” includes nine essential bridal beauty products, including purity one-step facial cleanser; amazing grace firming body emulsion, bath gel, and spray fragrance to help her feel amazingly clean and beautifully feminine; and kiss me exfoliating lip scrub for soft, smooth, kissable lips.

additional philosophy products in the gift set are:

· hope in a jar moisturizer
· microdelivery peel pads
· kiss me clear lip balm -- spf 20
· eye hope deluxe sample

the “tying the knot” gift set is now available for purchase on theknot.com and philosophy.com. our favorite thing about the set is an inspiring message that is included for the bride, along with a philosophy created exclusively for the knot: you must love yourself before you can love another. we simply adore this.


surrounding the product launch, the knot and philosophy are also launching the wedding day hope sweepstakes. the interactive site invites brides to share their hopes and dreams for their big day, and the personal messages will be posted anonymously on the site’s user-generated bulletin board for everyone to see. again, we love the idea.

brides who share their hopes are automatically entered to win the grand prize of a luxury honeymoon worth over $10,000, courtesy of viceroy anguilla resort & residences. other prizes include a wedding day makeover for one lucky bride and her bridesmaids, courtesy of philosophy beauty expert and makeup artist john trau, as well as “tying the knot” gift sets.

talk about a marriage made in heaven. :o)

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